In an increasingly mobile world, the landscape of advertising is becoming quite dynamic. With all the smartphone and tablet users out there, advertisements will continue to be more comprehensive to those who are viewing them. Imagine, every time you log on to your mobile device and tap on the internet, your web activity is being… Read More
Category: Websites
Branding at its Best
The introduction of the internet revolutionized the world, no doubt about that. In today’s world, however, it’s all about coming up with fresh ideas. Mac brought us the “i” revolution with iphones, ipads, and ihomes. We have “docks,” “windows,” and “tabs.” The “online catalog” isn’t excluded from this revolution. High-end brands use them. Local small… Read More
Writing to Save Space
“Because even the smallest of words can be the ones to hurt you, or save you.” ― Natsuki Takaya We’ve all experienced the elusive condensing of a large text because it just wouldn’t fit in the area given. Whether it be a proposal, a marketing strategy, or design for a website, we have to… Read More
The Cherry on Top of Online Shopping
Creating an online store versus a physical store is like comparing apples to oranges. Online stores require you think outside the box simply because customers can’t see, smell, or touch items that you are selling. If you’re thinking, “there’s no way you can replicate that kind sensory experience with online shopping.” Let’s do even better…. Read More
Understanding Mobile Search
“As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur, such as phone calls, store visits, or purchases on other devices.” Mobile Search Moments Study by Google Think Recently Google and Nielson partnered in a study analyzing over 6000 mobile searches and… Read More
The Case for Responsive Design
Last month, we wrote about responsive website design and how this technique is at the forefront of design and development strategy. Responsive Website Design, otherwise known as RWD, has actually been around for a while. It’s gaining fast momentum as a trend because of the way in which the majority of people now browse the… Read More
Think Local and Be Responsive to Succeed
You need a new refrigerator. What do you do first? Google. You’d like a new purse or book bag and aren’t interested in driving all over the place to shop. Google. You’re in the market for new fitness props or apparel. Google again. The point is that no matter what you are looking for, you’re… Read More
Is Your Website Responsive?
“Stop thinking in pages. Start thinking in systems.” ~ Jeremy Keith Do you regularly browse the internet on your mobile phone and/or tablet? When on your phone/tablet, do you feel inconvenienced by expanding and scrolling the screen to view the content you’re interested in? How do you feel when a website is optimized for the smaller… Read More
What’s Your Marketing Plan?
Marketing has evolved over the years, much of it paralleling the current technology available. Don’t look for that trend to change anytime soon. The better the technology, the more innovative you need to be to stand out! In as early as the late 1800s, telegraphs were used for advertising purposes, billboards were popping up, and… Read More
Avoiding Cart Abandonment
If you’ve made the plunge into e-commerce, your next steps are to ensure that those sales are coming through and not plagued by “cart abandonment”. From our research, we’ve seen numbers like 59% to 83% of carts being abandoned somewhere in the middle of the checkout process for a variety of reasons. There are, however,… Read More