Digital marketing is a super effective way to bring attention to your brand. It will be fun, engaging, and, if done optimally, will show awesome returns! However, much like traditional methods of marketing or advertising, digital marketing is in no way, shape, or form a set-it-and-forget-it approach. You need to constantly examine and re-examine how… Read More
Category: General
Appeal to People’s Narcissistic Side – Post I of the Why Content Goes Viral Series
We’ve all watched or looked at something on the internet because it’s the latest internet craze. The term “going viral” isn’t new to us anymore. The question now becomes what’s the secret to making something so popular on the web that literally millions of people watch it almost instantly? We asked ourselves the same question…. Read More
The Future of Advertising
In an increasingly mobile world, the landscape of advertising is becoming quite dynamic. With all the smartphone and tablet users out there, advertisements will continue to be more comprehensive to those who are viewing them. Imagine, every time you log on to your mobile device and tap on the internet, your web activity is being… Read More
Get More Facebook Likes with These Easy Tips
You can never have enough Facebook likes, companies small and large alike are constantly trying to find ways to get more likes–increasing the amount of people that see your sites posts in the future. So what are the secrets to getting more likes? Let’s take a look at some simple ways to quickly increase the… Read More
The Cultural Shift of the Century
Everywhere you look someone is staring at a screen. Your boss. Your 15 year old. Probably even your 15 month old. Age is no matter in the age of digitalization. We communicate mostly through phones, computers, or ipads–even more than we communicate by speaking face to face. There has been a huge cultural shift and… Read More
Branding at its Best
The introduction of the internet revolutionized the world, no doubt about that. In today’s world, however, it’s all about coming up with fresh ideas. Mac brought us the “i” revolution with iphones, ipads, and ihomes. We have “docks,” “windows,” and “tabs.” The “online catalog” isn’t excluded from this revolution. High-end brands use them. Local small… Read More
Men are Mobile Shoppers
In an increasingly mobile world, it is key to recognize the ever-growing differences in the shopping habits of men and women. For mobile retailers, it now is less important to simply “have a presence” in a market, but to meet the needs of the specific groups of consumers shopping for your products. “Given today’s always-on,… Read More
Writing to Save Space
“Because even the smallest of words can be the ones to hurt you, or save you.” ― Natsuki Takaya We’ve all experienced the elusive condensing of a large text because it just wouldn’t fit in the area given. Whether it be a proposal, a marketing strategy, or design for a website, we have to… Read More
The Cherry on Top of Online Shopping
Creating an online store versus a physical store is like comparing apples to oranges. Online stores require you think outside the box simply because customers can’t see, smell, or touch items that you are selling. If you’re thinking, “there’s no way you can replicate that kind sensory experience with online shopping.” Let’s do even better…. Read More
New Facebook Insights
Facebook is fond of changing things, and they’ve done it once again. This time it’s a tool for Page Owners to gauge how they are doing on Facebook via ‘Insights.’ Insights is a tool for Facebook Page Owners that allows them to accurately determine how their fans and followers are interacting with them. They show… Read More