In an increasingly mobile world, the landscape of advertising is becoming quite dynamic. With all the smartphone and tablet users out there, advertisements will continue to be more comprehensive to those who are viewing them. Imagine, every time you log on to your mobile device and tap on the internet, your web activity is being… Read More
Category: E-Commerce
Branding at its Best
The introduction of the internet revolutionized the world, no doubt about that. In today’s world, however, it’s all about coming up with fresh ideas. Mac brought us the “i” revolution with iphones, ipads, and ihomes. We have “docks,” “windows,” and “tabs.” The “online catalog” isn’t excluded from this revolution. High-end brands use them. Local small… Read More
Men are Mobile Shoppers
In an increasingly mobile world, it is key to recognize the ever-growing differences in the shopping habits of men and women. For mobile retailers, it now is less important to simply “have a presence” in a market, but to meet the needs of the specific groups of consumers shopping for your products. “Given today’s always-on,… Read More
The Cherry on Top of Online Shopping
Creating an online store versus a physical store is like comparing apples to oranges. Online stores require you think outside the box simply because customers can’t see, smell, or touch items that you are selling. If you’re thinking, “there’s no way you can replicate that kind sensory experience with online shopping.” Let’s do even better…. Read More
Email vs Social Media : Who wins the Fight for Marketing?
Think social media is the best way to reach your customers? Think again. Although both have value when marketing your business to potential customers, email is the way to go. Why? Although research supports this, there are some common-sense reasons you may not have thought of before. Social media wasn’t created to market. Just because… Read More
Low Online Prices … It’s Not the Real Reason Consumers Shop Online, pt. 2
As we looked at in last month’s blog, most consumers don’t shop online for low prices. Instead, they turn to internet shopping to compensate for myriad deficiencies a brick-and-mortar store may face, such as lack of product selection, short staffing, high shipping costs, long delivery time, etc … With that said, the best was to… Read More
Low Online Prices … It’s Not the Real Reason Consumers Shop Online
The holiday shopping season is right around the corner. An easy strategy, and an appealing one at that, to outsell your competition is to lower your online prices and engage in an online price war. Naturally, we believe consumers turn to the internet in lieu of our physical storefront to find lower prices. But this… Read More
What’s Your Marketing Plan?
Marketing has evolved over the years, much of it paralleling the current technology available. Don’t look for that trend to change anytime soon. The better the technology, the more innovative you need to be to stand out! In as early as the late 1800s, telegraphs were used for advertising purposes, billboards were popping up, and… Read More
What Is Your Checkout Process Like?
In our last post, we gave tips and tricks to avoid cart abandonment. Today, we offer a funny video by Google demonstrating the reasons people jump ship before purchasing online. While the video is overly exaggerated, it certainly makes the point. Enjoy! Ready to take your site e-commerce? Contact us to learn more.
Avoiding Cart Abandonment
If you’ve made the plunge into e-commerce, your next steps are to ensure that those sales are coming through and not plagued by “cart abandonment”. From our research, we’ve seen numbers like 59% to 83% of carts being abandoned somewhere in the middle of the checkout process for a variety of reasons. There are, however,… Read More