When people think advertising or marketing their brand to a specific audience, a lot of people’s thoughts go to the same place. Newspaper advertisements, television commercials, and billboards are just a few of the conventional approaches that people consider. In a grower digital age, consider shifting YOUR marketing moves to the digital arena. While the… Read More
Social Media Crash Course
At Grey Suit Retail, we aim to help everybody improve their online business practices. This goes for the new start-up that is just now getting its footing, all the way to people who have been at it for years, no, decades and are wanting to upgrade their operation. Digital marketing is a fresh and… Read More
Creative Use of Facebook and YouTube
Your business has a website? Great! Your business is involved in local groups and events? Even better! Your business is offering products for sale both online and in brick-and-mortar? Way to cater to diverse shopping methods! You are doing a lot and you should be excited for all of the avenues into which your business… Read More
Video: A Digital Marketing Tool For Success
What kind of content are you providing your audience as you make branded, promotional material? Are you heavy on images and graphics in an attempt to help people visualize themselves using your product or service? Do blogs or other similar written items often enter into your marketing approach? While these are really great, useful, and… Read More
Optimizing Your Copy Writing
A big part of successfully marketing your brand from a digital platform lies in one thing: Copy! You constantly formulate ways of pitching thoughts or ideas in a way that sells. You write out advertisements and promotional texts. Face it, copy is key! So how do you use copy most effectively? Let’s talk about it…. Read More
Setting Up an Email Marketing Funnel
Not long ago, Grey Suit Retail walked you through how to market your business using a marketing funnel. This approach works really well when attempting to showcase the general essence of your brand. However, once your business is up and running, you will need to know how to draw people in with one of the… Read More
Dialing in your Domain Name
At Grey Suit Retail, we don’t want to just reach out to the folks who have already started their business and are just looking for ways to improve their online digital strategy. NO! While this is a group of people which we wish to serve, we also want to help the NEW online, small business… Read More
Strategic Brand Imagery
Brand positioning has been the hot topic for Grey Suit Retail as of late, but for good reason! How people perceive your brand should be help tantamount to how people would perceive you as a person as well as the company you keep such as friends and family. For that reason, we continue our discussion,… Read More
Finding and Digitally Marketing your Brand’s Place in the Industry
To have a business is not enough. To have the products, the services, the know-how are all not enough. You need to know how to integrate yourself into the most visible parts of the field or industry. And with today being as technologically advanced as it is, you will want to do this with digital… Read More
How to Position Your Brand
So you have a business, you have managed to accomplish a lot, and have witnessed some serious success. However, with the change in the times, you have begun to fall behind some of the other relevant competition. Is it dissatisfactory products? It is poor service? Shift your eyes from these things being the culprit and… Read More