What kind of content are you providing your audience as you make branded, promotional material? Are you heavy on images and graphics in an attempt to help people visualize themselves using your product or service? Do blogs or other similar written items often enter into your marketing approach? While these are really great, useful, and… Read More

A big part of successfully marketing your brand from a digital platform lies in one thing: Copy! You constantly formulate ways of pitching thoughts or ideas in a way that sells. You write out advertisements and promotional texts. Face it, copy is key! So how do you use copy most effectively? Let’s talk about it…. Read More

Not long ago, Grey Suit Retail walked you through how to market your business using a marketing funnel. This approach works really well when attempting to showcase the general essence of your brand. However, once your business is up and running, you will need to know how to draw people in with one of the… Read More

At Grey Suit Retail, we don’t want to just reach out to the folks who have already started their business and are just looking for ways to improve their online digital strategy. NO! While this is a group of people which we wish to serve, we also want to help the NEW online, small business… Read More

Brand positioning has been the hot topic for Grey Suit Retail as of late, but for good reason! How people perceive your brand should be help tantamount to how people would perceive you as a person as well as the company you keep such as friends and family. For that reason, we continue our discussion,… Read More

To have a business is not enough. To have the products, the services, the know-how are all not enough. You need to know how to integrate yourself into the most visible parts of the field or industry. And with today being as technologically advanced as it is, you will want to do this with digital… Read More

So you have a business, you have managed to accomplish a lot, and have witnessed some serious success. However, with the change in the times, you have begun to fall behind some of the other relevant competition. Is it dissatisfactory products? It is poor service? Shift your eyes from these things being the culprit and… Read More

Business as of late has not quite been ‘business as usual’. More of the people with whom we conduct business are not in our proximal locale. Globalization has taken the business world by storm and has stretched the bounds to which our brands’ presence reaches. New measures are needed to be taken in order to… Read More

Amazon has been a heavy hitting seller for sometime now. With each new year of the company’s existence, you see more and more of its presence throughout the selling world, more of its endeavors into new companies and industries, and more advancements in the digital platforms that we know and use daily. As we look… Read More

Currently, there is a split in the road by which people conduct commerce with one another. One path of the road leads down the path of selling online. The other gravitates towards to the direction of small business, brick-and-mortar selling. One is the traditional means of buying and selling, the other, a new, fresh approach…. Read More