Understanding Mobile Search
“As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur, such as phone calls, store visits, or purchases on other devices.” Mobile Search Moments Study by Google Think Recently Google and Nielson partnered in a study analyzing….Read More
The Case for Responsive Design
Last month, we wrote about responsive website design and how this technique is at the forefront of design and development strategy. Responsive Website Design, otherwise known as RWD, has actually been around for a while. It’s gaining fast momentum as a trend because of the way in which the majority….Read More
Think Local and Be Responsive to Succeed
You need a new refrigerator. What do you do first? Google. You’d like a new purse or book bag and aren’t interested in driving all over the place to shop. Google. You’re in the market for new fitness props or apparel. Google again. The point is that no matter what….Read More
Is Your Website Responsive?
“Stop thinking in pages. Start thinking in systems.” ~ Jeremy Keith Do you regularly browse the internet on your mobile phone and/or tablet? When on your phone/tablet, do you feel inconvenienced by expanding and scrolling the screen to view the content you’re interested in? How do you feel when a website….Read More
What’s Your Marketing Plan?
Marketing has evolved over the years, much of it paralleling the current technology available. Don’t look for that trend to change anytime soon. The better the technology, the more innovative you need to be to stand out! In as early as the late 1800s, telegraphs were used for advertising purposes,….Read More
Avoiding Cart Abandonment
If you’ve made the plunge into e-commerce, your next steps are to ensure that those sales are coming through and not plagued by “cart abandonment”. From our research, we’ve seen numbers like 59% to 83% of carts being abandoned somewhere in the middle of the checkout process for a variety….Read More
The Marketing of Today
We’ve been posting a lot lately about mobile marketing, eCommerce, social media and more. We’ve also been talking about the trends in shopping online as the holiday season is underway. If you’re not currently selling online, you’re missing out. Period. The numbers continue to rise and the way in which….Read More
It’s Cyber Monday! How Are You Shopping This Year?
“Monday is an awful way to spend 1/7 of your life!” ~Unknown Unless, of course, it’s Cyber Monday! The times, they are a-changin’, and today may be a record day for the retail history books. While Black Friday was all the rage in year’s past, Cyber Monday is growing….Read More
‘Tis the Season – Are You Ready?
Happy Black Friday everyone! ‘Tis the season to be merry, right? Or is it more accurate to say, “tis the season to SHOP TIL YOU DROP”? While many still rise at 3 a.m. to brave the calamity of lines and outrageous human behavior, just as many others choose to….Read More
Simple Ways to Use Mobile in Your Business
My twelve year old daughter pre-ordered an iPod 5 with her birthday money, and it arrived at our doorstep yesterday. Like a kid on Christmas morning, she’s been giddy; playing with it, exploring all of the available options. As a techie myself, I must say it’s a pretty amazing tool…..Read More
