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Category: Mobile Marketing

The Future of Advertising

In an increasingly mobile world, the landscape of advertising is becoming quite dynamic. With all the smartphone and tablet users out there, advertisements will continue to be more comprehensive to those who are viewing them. Imagine, every time you log on to your mobile device and tap on the internet, your web activity is being… Read More

Branding at its Best

The introduction of the internet revolutionized the world, no doubt about that. In today’s world, however,  it’s all about coming up with fresh ideas. Mac brought us the “i” revolution with iphones, ipads, and ihomes. We have “docks,” “windows,” and “tabs.” The “online catalog” isn’t excluded from this revolution. High-end brands use them. Local small… Read More

Men are Mobile Shoppers

In an increasingly mobile world, it is key to recognize the ever-growing differences in the shopping habits of men and women. For mobile retailers, it now is less important to simply “have a presence” in a market, but to meet the needs of the specific groups of consumers shopping for your products. “Given today’s always-on,… Read More

Writing to Save Space

“Because even the smallest of words can be the ones to hurt you, or save you.”    ― Natsuki Takaya We’ve all experienced the elusive condensing of a large text because it just wouldn’t fit in the area given. Whether it be a proposal, a marketing strategy, or design for a website, we have to… Read More

Email vs Social Media : Who wins the Fight for Marketing?

Think social media is the best way to reach your customers? Think again. Although both have value when marketing your business to potential customers, email is the way to go. Why? Although research supports this, there are some common-sense reasons you may not have thought of before. Social media wasn’t created to market. Just because… Read More

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Understanding Mobile Search

“As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur, such as phone calls, store visits, or purchases on other devices.” Mobile Search Moments Study by Google Think Recently Google and Nielson partnered in a study analyzing over 6000 mobile searches and… Read More

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The Case for Responsive Design

Last month, we wrote about responsive website design and how this technique is at the forefront of design and development strategy. Responsive Website Design, otherwise known as RWD, has actually been around for a while. It’s gaining fast momentum as a trend because of the way in which the majority of people now browse the… Read More

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What’s Your Marketing Plan?

Marketing has evolved over the years, much of it paralleling the current technology available. Don’t look for that trend to change anytime soon. The better the technology, the more innovative you need to be to stand out! In as early as the late 1800s, telegraphs were used for advertising purposes, billboards were popping up, and… Read More

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The Marketing of Today

We’ve been posting a lot lately about mobile marketing, eCommerce, social media and more. We’ve also been talking about the trends in shopping online as the holiday season is underway. If you’re not currently selling online, you’re missing out. Period. The numbers continue to rise and the way in which people are “marketed to” is… Read More

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It’s Cyber Monday! How Are You Shopping This Year?

“Monday is an awful way to spend 1/7 of your life!”  ~Unknown Unless, of course, it’s Cyber Monday!   The times, they are a-changin’, and today may be a record day for the retail history books. While Black Friday was all the rage in year’s past, Cyber Monday is growing every year, and from the… Read More

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