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Category: General

Digital Marketing Funnel (AIDA(S/R) Method)

Business as of late has not quite been ‘business as usual’. More of the people with whom we conduct business are not in our proximal locale. Globalization has taken the business world by storm and has stretched the bounds to which our brands’ presence reaches. New measures are needed to be taken in order to… Read More

Amazon Projections for the 2018 Year

Amazon has been a heavy hitting seller for sometime now. With each new year of the company’s existence, you see more and more of its presence throughout the selling world, more of its endeavors into new companies and industries, and more advancements in the digital platforms that we know and use daily. As we look… Read More

Brick-and-Mortar and Amazon Working Together

Currently, there is a split in the road by which people conduct commerce with one another. One path of the road leads down the path of selling online. The other gravitates towards to the direction of small business, brick-and-mortar selling. One is the traditional means of buying and selling, the other, a new, fresh approach…. Read More

Brick-and-Mortar Competing with Amazon

Everything is shifting towards being online. Entertainment from music to video all comes from online. Communication with friends both near and far is conducted from the confines of the internet. And now, more and more of the shopping we as consumers do for our necessities, from small fun purchases all the way to your large… Read More

Holiday Shopping Weekend Results

We all wrapped up scarfing down our turkey, stuffing, green bean casserole, and more this past Thursday for the holidays. Without even time to digest, we braced ourselves for the the busy shopping weekend ahead. Between Black Friday and Cyber Monday, it was anticipated that this season would be one for the books, and now… Read More

Cons of Amazon Buying and Selling

Amazon is a household name these days. The company has managed to take itself from a simple online book dealer all the way to being the e-commerce powerhouse it is, synonymous with online selling. There are a lot of great things to be said about the Amazon company, what with their ability to give sellers… Read More

Pros of Amazon Buying and Selling

In the world of ecommerce, there are many giants in the industry. As has been stated before, one of the up-and-coming heavy hitters in the field is the online selling wiz, Amazon. They have established a platform for buying and selling that has done a lot for not only changing the face of ecommerce, but… Read More

Holiday Online Shopping and Amazon

The air is crisp, the spirit is high, and the holidays are upon us! Aside from get togethers and big family dinners, what does this mean to us? It means that big time shopping is about to be underway! In preparation for the season, everybody will be making major moves to get all of the… Read More

Amazon and Online Sales Trends

Last week, we discussed the foundations of the e-commerce wizard Amazon, what it was in the beginning, and all that it has become in its 23 years of existence. Amazon has provided anything but a shortage to change in the way that commerce takes place today. Whether looking at how the company has changed the… Read More

Amazon, A History

There has been a big shift in the way business is done. Although the majority of sales are still conducted in brick-and-mortar stores, you see more and more sales being conducted online. Many companies have taken the digital approach in their business and it has become a bit of a formality and a standard. Amidst… Read More

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