• GSR Blog
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Author: Heather Church

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What Is Your Checkout Process Like?

In our last post, we gave tips and tricks to avoid cart abandonment. Today, we offer a funny video by Google demonstrating the reasons people jump ship before purchasing online. While the video is overly exaggerated, it certainly makes the point. Enjoy! Ready to take your site e-commerce? Contact us to learn more.

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Avoiding Cart Abandonment

If you’ve made the plunge into e-commerce, your next steps are to ensure that those sales are coming through and not plagued by “cart abandonment”. From our research, we’ve seen numbers like 59% to 83% of carts being abandoned somewhere in the middle of the checkout process for a variety of reasons. There are, however,… Read More

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The Marketing of Today

We’ve been posting a lot lately about mobile marketing, eCommerce, social media and more. We’ve also been talking about the trends in shopping online as the holiday season is underway. If you’re not currently selling online, you’re missing out. Period. The numbers continue to rise and the way in which people are “marketed to” is… Read More

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Welcome to the Digital Holidays

According to recent research by Google, 85% of us will start browsing on one device and finish our shopping experience with another. Welcome to the digital holiday season! It’s in full swing. Is your website mobile? We can help you get there.

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It’s Cyber Monday! How Are You Shopping This Year?

“Monday is an awful way to spend 1/7 of your life!”  ~Unknown Unless, of course, it’s Cyber Monday!   The times, they are a-changin’, and today may be a record day for the retail history books. While Black Friday was all the rage in year’s past, Cyber Monday is growing every year, and from the… Read More

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‘Tis the Season – Are You Ready?

Happy Black Friday everyone! ‘Tis the season to be merry, right? Or is it more accurate to say, “tis the season to SHOP TIL YOU DROP”?   While many still rise at 3 a.m. to brave the calamity of lines and outrageous human behavior, just as many others choose to shop in the comfort of… Read More

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Doing Social Media Right

“You have to be different, great, or first.” ~Loretta Lynn Social media is just what the name says. It’s a form of media that allows you to be “social” with your customers and potential customers. It’s not enough to join Facebook or Twitter and call it a day. You’ve got to DO SOMETHING with it…. Read More

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Ecommerce Sales Continue to Rise

Each quarter, Grey Suit Retail provides statistical data to Furniture Today for their eIntent segment which analyzes online furniture website data across the country. These statistics are right in line with many of the other statistics we’ve been reporting regarding eCommerce and online shopping habits. The average purchase price per transaction shows an 8% climb… Read More

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Simple Ways to Use Mobile in Your Business

My twelve year old daughter pre-ordered an iPod 5 with her birthday money, and it arrived at our doorstep yesterday. Like a kid on Christmas morning, she’s been giddy; playing with it, exploring all of the available options. As a techie myself, I must say it’s a pretty amazing tool. As far as I can… Read More

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E-Commerce Is Growing. Are You Keeping Up?

“If you keep on doing what you’ve always done, you’ll keep on getting what you’ve always got,” said W.L. Bateman. What a true statement surrounding so many areas of life — certainly equally true in business. If you’ve traditionally run a brick and mortar business, research suggests that you are likely missing out on dollars you could be earning by taking… Read More

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