The Cultural Shift of the Century

Posted on March 28th, 2014 by

Everywhere you look someone is staring at a screen. Your boss. Your 15 year old. Probably even your 15 month old. Age is no matter in the age of digitalization. We communicate mostly through phones, computers, or ipads–even more than we communicate by speaking face to face. There has been….Read More


Branding at its Best

Posted on March 14th, 2014 by

The introduction of the internet revolutionized the world, no doubt about that. In today’s world, however,  it’s all about coming up with fresh ideas. Mac brought us the “i” revolution with iphones, ipads, and ihomes. We have “docks,” “windows,” and “tabs.” The “online catalog” isn’t excluded from this revolution. High-end….Read More


Men are Mobile Shoppers

Posted on February 28th, 2014 by

In an increasingly mobile world, it is key to recognize the ever-growing differences in the shopping habits of men and women. For mobile retailers, it now is less important to simply “have a presence” in a market, but to meet the needs of the specific groups of consumers shopping for….Read More

Writing to Save Space

Writing to Save Space

Posted on February 14th, 2014 by

“Because even the smallest of words can be the ones to hurt you, or save you.”    ― Natsuki Takaya We’ve all experienced the elusive condensing of a large text because it just wouldn’t fit in the area given. Whether it be a proposal, a marketing strategy, or design for….Read More


The Cherry on Top of Online Shopping

Posted on January 31st, 2014 by

Creating an online store versus a physical store is like comparing apples to oranges. Online stores require you think outside the box simply because customers can’t see, smell, or touch items that you are selling. If you’re thinking, “there’s no way you can replicate that kind sensory experience with online….Read More


An Idea Whose Time Has Come!

Posted on January 23rd, 2014 by

Routinely, our nationwide dealer base of retailers and other business owners asks our company to provide advice. Our customer base, which consists of eye doctors, physical therapists, jewelers, rent to own stores, and home furnishing stores, generally calls upon us for advice to sell more of their products and services…..Read More


Email vs Social Media : Who wins the Fight for Marketing?

Posted on January 17th, 2014 by

Think social media is the best way to reach your customers? Think again. Although both have value when marketing your business to potential customers, email is the way to go. Why? Although research supports this, there are some common-sense reasons you may not have thought of before. Social media wasn’t….Read More


Low Online Prices … It’s Not the Real Reason Consumers Shop Online, pt. 2

Posted on December 4th, 2013 by

As we looked at in last month’s blog, most consumers don’t shop online for low prices. Instead, they turn to internet shopping to compensate for myriad deficiencies a brick-and-mortar store may face, such as lack of product selection, short staffing, high shipping costs, long delivery time, etc … With that….Read More

Lost and Confused Signpost

Word Choice Is Important – In Any Situation

Posted on November 11th, 2013 by

Word choice is essential. To communicate effectively, in any world, you must know what you want to say and how to say it. One word can change the entire meaning of what you want people to know.  If you want people to know you really like something, try using words….Read More


Low Online Prices … It’s Not the Real Reason Consumers Shop Online

Posted on November 5th, 2013 by

The holiday shopping season is right around the corner. An easy strategy, and an appealing one at that, to outsell your competition is to lower your online prices and engage in an online price war. Naturally, we believe consumers turn to the internet in lieu of our physical storefront to….Read More



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